Privacy policy

Privacy Policy

Last updated: February 8, 2026

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our website, or otherwise interact with us through our services (the “Services”).

This store is operated under the brand name Queen Vera and is powered by Shopify, which enables us to provide the Services to you.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs matters related to the collection, processing, and disclosure of personal information.

By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.


Personal Information We Collect

“Personal information” means information that identifies, relates to, or can reasonably be linked to you. It does not include anonymized or de-identified information.

Depending on how you interact with the Services and as permitted by law, we may collect the following categories of personal information:

  • Contact Information: name, billing address, shipping address, phone number, and email address

  • Payment Information: payment method, transaction details, and payment confirmation (processed securely by payment providers)

  • Account Information: username, password, preferences, and settings

  • Transaction Information: products viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled

  • Communications: information you provide when contacting customer support

  • Device Information: IP address, browser type, device identifiers, and network information

  • Usage Information: interactions with the website, pages visited, and browsing behavior


Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you when you create an account, place an order, or contact us

  • Automatically through cookies and similar technologies when you use the Services

  • From service providers acting on our behalf (e.g. payment processors, shipping partners)

  • From partners or third-party platforms where permitted by law


How We Use Your Personal Information

We use personal information for the following purposes:

1. Providing and Improving the Services

To process orders, manage accounts, arrange shipping, handle returns or exchanges, remember preferences, and improve your shopping experience.

2. Marketing and Advertising

To send promotional communications and display relevant advertising, where permitted by law. You may opt out of marketing communications at any time.

3. Security and Fraud Prevention

To protect our website, prevent fraudulent activity, secure transactions, and ensure platform integrity.

4. Communication

To respond to inquiries, provide customer support, and maintain our relationship with you.

5. Legal Obligations

To comply with applicable laws, respond to lawful requests, and enforce our terms and policies.


How We Share Personal Information

We may share your personal information in the following circumstances:

  • With Shopify and trusted service providers who support payment processing, hosting, analytics, fulfillment, and customer service

  • With marketing and advertising partners, subject to your rights and preferences

  • When you direct or consent to such sharing

  • Within our corporate group or affiliates

  • In connection with a business transaction (e.g. merger or restructuring)

  • To comply with legal obligations or protect our rights


Relationship with Shopify

Our store is hosted on Shopify. Shopify processes personal information to provide and improve the Services. Shopify may process data collected from your interactions with our store and other merchants.

For more information, please review Shopify’s Privacy Policy via their official website.


Third-Party Websites

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their policies separately.


Children’s Privacy

The Services are not intended for individuals under the age of majority. We do not knowingly collect personal information from children.


Data Security and Retention

We take reasonable measures to protect your personal information. However, no system is completely secure.

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal obligations.


Your Rights

Depending on your location, you may have the right to:

  • Access your personal information

  • Request correction or deletion

  • Request data portability

  • Object to or restrict processing

  • Withdraw consent where applicable

If you are located in the UK or EEA, you also have rights under applicable data protection laws, including GDPR.

You may exercise your rights by contacting us using the details below. Identity verification may be required.


International Transfers

Your personal information may be transferred and processed outside your country of residence. Where required, appropriate safeguards will be used in accordance with UK and EU data protection laws.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and the “Last updated” date will be revised accordingly.


Contact Information

For questions about this Privacy Policy or to exercise your rights, please contact us:

  • Email: [________________________]

  • Business Address: [________________________]

For the purposes of applicable data protection laws, we act as the data controller of your personal information.